Things to remember before proceeding in a Tea business
June 08, 2022
It is believed that Tea is one of the oldest drinks in the world. In India also 90% of people drink tea. So, you can gain an insight into how big is Indian tea market is both in terms of export and consumption.
Government agency called the Tea Board of India is established to promote the tea cultivation. If you are thinking about going into a tea business then there are certain things that you should consider before proceeding with it.
- The Plant
Firstly, you have to understand the herb or from which tea is cultivated i.e. Camellia Sinensis. Every businessman in the Indian tea market who is going to enter this business or is already in this business first knows about this plant from which around thousands of types of teas like green or black tea are harvested from this plant.
Another thing is to know about certain laws regarding tea-related issues, for that you can go to the Tea Board of India website.
- Your USP
To have a strong foot in the market or to say tea business itself, you have to set a USP for your product. That refers to the distinguishing factor of your product which will be able to stand out in any market competition. It is the basic thing in any tea business as there are numerous brands of tea in the Indian tea market. Having remarkable flavors and premium blends will assure you a profitable business.
- Packaging
There is a common talk, especially in the Indian tea market that what is seen is sold. Be attentive to your packaging as attractive packaging is the key to increasing the number of sales. Survey reports also claim that products with good packaging attract more customers through the product itself is average.
- Proper procurement
An essential factor in the tea business is the process of procurement and arranging a proper storage facility for the tea. Tea is very delicate to handle so you have to make sure about appropriate procurement of the crop to save it from getting infected by insects till it gets delivered.
Lastly, careful advice would be to remain well-known about every factor of the tea business. Although there is the Tea Board of India the officials are not always aware of all the intricate things about the packaging and procurement process. So, to avoid those problems make sure about safe handling of the product.
